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Dream, People, Culture

What really brings our strategy together is our Dream-People-Culture platform which is rooted in our 10 Principles and is the driving force behind our culture and everything we stand for as a company. Despite having operations in many countries around the world, with different national cultures, we operate as one company, with one Dream and one culture to unite us.

Our culture is built on ownership, informality, candor, transparency and meritocracy.
We set ourselves stretch targets and are never completely satisfied with our results.

Our culture not only defines who we are, but also provides the energy and the focus to drive forward and achieve our Dream to be the Best Beer Company Bringing People Together For a Better World.

10 Principles
CUB 10 Principles
Emily Griffith
Everyone I have met and work with at CUB demonstrates the qualities I look for in colleagues: Engaging, proactive, enthusiastic, open to new ideas, and genuinely interested in improving the way things are done.
  • Emily Griffith
Michael O'Donoghue
As a new graduate to CUB I have been given amazing opportunities to develop and grow in a welcoming and encouraging environment. The graduate program delivers challenges but we are inspired every step of the way by genuine leaders and supportive teams. Unlike other graduate programs, there is an immediate opportunity to make a meaningful impact, which gives CUB graduates a true sense of development.
  • Michael O'Donoghue
Anita Holdsworth
CUB has given me the opportunity to work for a business that wins with our customers and consumers by leveraging high performing, cross functional teams to deliver challenging strategic goals. Accountability is clear in everything we do; employees are empowered, valued and encouraged to maximize their potential to grow in the organization.
  • Anita Holdsworth